This deck outlines a structured approach for creating an internal TPE-TPO (Trade Promotion Effectiveness & Optimization) platform. It shows how to integrate disparate data sources (ERP, syndicated market data, distributor sell-out) into a unified data warehouse and apply advanced analytics—such as regression and ML—to measure promotional ROI, margin impact, cost of incremental volume, and pass-through. By consolidating reports in a user-friendly data visualization interface (e.g.: popular tech stack like Tableau or Power BI), it empowers teams with clear, actionable insights into promotion performance.
How It Helps CPG Pricing & RGM Teams Address Pain Point #1 (Inability to Optimize Promotions & Prevent Margin Erosion):
By centralizing and cleansing promotional data, then layering on predictive models, it identifies underperforming promotions, clarifies margin “leakage” across the value chain, and isolates which tactics drive the highest return. As a result, CPG teams can adjust their spend in real time, prevent margin erosion, and create more targeted promotions that protect profits.
https://drive.google.com/file/d/19Azjoao-h-unktugDmGL2mG30yiJpL2T/view?usp=sharing